Put in those two prompts. “Tell me what you know about AI Sales Agents” and “AI for sales automation” . And you have your answers.
There’s a new trend this past two years; people who are traditionally struggling with sales either because of a lack of investment in training, competence or confidence, who are looking to AI as a way to “help them get more sales”. It doesn’t work that way for two reasons. First, to second-brain an AI who can be as good as the top sales person or the founder, requires a pipeline for raw data, knowledge bases and data that is clean and usable. The days of thinking about “a chatbot that can sell” are gone.
It works once you have clean, usable data and you have the right person in your organization to audit the sales process and architect out where HITL (human in the loop) is needed. It works when your internal sales, marketing and IT engineering or enterprise architecture person (or someone who is a generalist that can do that) can orient your organization to smart pipelines that’s already stable and then build the stacks needed. The tech stacks can usually be outsourced. Some IT company somewhere will know how to build a process with separation of concerns, governance layers and infrastructure that’s cost effective, doesn’t break at all points at once.
Using AI to get more sales works the same way I’ve seen the data of what gets more sales in the e-commerce boom. It is this : People respond to clarity. An organization can have 100 different products. That’s not a problem. The sale is in the conversation between Brand -> Market and Subject Expert -> Client.
Think Steve Jobs, think Jensen Huang. It’s the conversation humans can have with the market. Better yet, at scale. Demonstrate competence and confidence in the conversations you have. Between thought to text. Between speech to room.
And the only thing that can scale without breaking is consistent quality standards. Whether that quality standard is knowledge that lives in your head or some notation you’ve taken down to iterate, to build with, it’s there. Always a blueprint somewhere, always a framework. Always a lot of documented cases and processes behind that. Quality standards isn’t a slogan. It’s a product of careful engineering over long-periods of time to know what breaks, what replicates, what transfers across humans and what scales.
AI will not replace humans especially in sales and anything that requires good judgment. It makes one human who has the inner and outer game of sales, able to design, direct, orchestrate and “train” as many AI agents downstream as they want. That is not the same person as the person who is teaching AI for Sales Automation. That is a Sales Person who makes AI for Sales Automation a reality, not a pitch.
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